Challenge

Looking to help feed the people of earthquake-ravaged Nepal, MullenLowe Group teamed up with the World Food Program to develop a program.

Execution

In June 2015 at the Cannes Lions International Festival of Creativity, MullenLowe Group launched “Can Your Lions.” MullenLowe Group made a pledge to donate the value of all the Lions it won to the World Food Program (WFP), and asked the industry to join.