Challenge

MetLife had been sending out a plain text email to the employees of companies that offer MetLife products to encourage enrollment. These e-blasts were often overlooked. MetLife came to Martino Flynn seeking a more engaging way to educate employees about the specific MetLife products any given company offers.

Execution

Martino Flynn developed a series of fun quizzes to educate potential consumers about twelve MetLife products. Scott worked under senior creatives and with a skilled back-end developer to design and program the quizzes as well as an e-blast to drive consumers to the quizzes.