Challenge

Upstream USA is a nonprofit organization changing healthcare in Delaware by ensuring all women have easy and free access to the full range of contraceptive methods. Mullenlowe was tasked to develop a relevant campaign that got the message to the right audience– and Be Your Own Baby was born.

Execution

The campaign features a music video that hits all the right notes with the target audience. Scott was tasked with bringing the campaign to life as a website and on social media. Scott worked with a small team to design and develop a website that is vibrant, bold, and fun to interactive with.

Recognition

Shorty Social Good Awards