Challenge

YouFit sponsors the Miami Children’s Health Foundation 5K every year. The challenge was bringing the event to YouFit Clubs all around the country.

Execution

This initiative allowed members to run the race virtually on a treadmill at any YouFit club. Select runners at the event in Miami wore cameras that streamed the race to those participating on treadmills in the clubs. Scott worked closely with a small team to design and develop the app that made the program work.